We’re excited to introduce this year’s official Baton Rouge Blues Festival t-shirt, created in collaboration with @sweetbatonrouge for the April 17–18 festival! A portion of every shirt sold will go directly back to support the Baton Rouge Blues Festival & Foundation and help keep this tradition alive.

Since its start in 1981 at Southern University, the Baton Rouge Blues Festival has grown into one of the oldest blues festivals in the country. Right here in our backyard, it celebrates the roots of swamp blues—honoring legends like Slim Harpo and Raful Neal while welcoming icons like Buddy Guy and Mavis Staples to the downtown stage.

The shirt itself is a Comfort Colors tee—ultra-soft, 100% cotton, preshrunk, and unisex—in the perfect shade of blue. Easy, comfortable, and made for festival season… it’s one you’ll keep reaching for long after the music ends.